Build toward the future instead of reacting to it.
Identify business archetypes that will drive your industry
Understand emerging technologies, industry stressors and cultural shifts
Use short films and experience prototypes to spread your vision across your organization
Build alignment among key stakeholders
Maximize flexibility when you plan products.
Identify 3-7 year platform opportunities
Know the steps required to get there
Plan for likely pivots along the path
Experience the future before you bet on it.
Use digital and physical prototypes to understand and express product opportunities
Validate which features really matter
Build alignment around product goals
Prove the sizzle in your product