Build toward the future instead of reacting to it.
- Identify business archetypes that will drive your industry
- Understand emerging technologies, industry stressors and cultural shifts
- Use short films and experience prototypes to spread your vision across your organization
- Build alignment among key stakeholders
Maximize flexibility when you plan products.
- Identify 3-7 year platform opportunities
- Know the steps required to get there
- Plan for likely pivots along the path
Experience the future before you bet on it.
- Use digital and physical prototypes to understand and express product opportunities
- Validate which features really matter
- Build alignment around product goals
- Prove the sizzle in your product